SEO LOCAL

Search Engine Optimisation

It doesn’t matter if you only offer nail styling or hair cutting & other beauty services, it’s vital to build an online presence that gets you a regular flow of customers. And to continue this flow, local SEO optimisation for your nail & beauty salon becomes essential.

Wondering what’s local SEO? Let us make it easy for you:

How Google determines local ranking?

Local results are based primarily on relevance, distance and prominence. A combination of these factors helps them find the best match for your search. For example, their algorithms might decide that a salon that's farther away from your location is more likely to have what you're looking for than a salon that's closer, and therefore rank it higher in local results.

RELEVANCE - Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed salon information to help Google better understand your salon and match your profile to relevant searches.

DISTANCE - Distance considers how far each potential search result is from the location term used in a search. If a customer doesn't specify a location in their search, they'll calculate distance based on what we do know about their location.

PROMINENCE - Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. 

Prominence is also based on information that Google has about a salon, from across the web, like links, articles and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your salon' local ranking. Your position in web results is also a factor, so search engine optimisation (SEO) best practices apply.

A short overview of SEO

SEO stands for Search Engine Optimization, is the process of improving the quality and quantity of website and Google Business Profile traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic (like Google Ads).

In the simplest of terms, good SEO optimises your visibility online. This means that the more people see your website and Google Business Profile, the more your online traffic increases, and the better your chances to provide your services to a greater number of customers.

Our effective strategy for SEO local

To get your business to the top of "nail salon near me" searches, this is our strategies:

Besides, this is your special gift when using our SEO local services:

Please note SEO is a long-term process, your business need to use this services for at least 6 months to get an effective result.

At Hazel Co, we take pride in our exceptional performance in local search optimization. Our dedicated efforts have consistently placed us in the top 1 and top 2 positions on Google Maps, making us a trusted choice for our community. By utilizing effective SEO strategies and maintaining a strong online presence, we ensure that our services are easily accessible to those searching for quality solutions in our area. Experience the difference with Hazel Co, where our commitment to excellence shines through in every search!